How comfortable are you gambling $50k?

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$50,000. Yep. That was the total at the end of the year of all it cost to feed the pony and compete at 8 shows. 

At least, that’s what she said. 

(Cue jokes here. My husband’s inappropriate friend says this alllll the time, and now so do I. 🙈)

But seriously, as a coach, and competitor myself, I hear what folks are spending. It’s not necessarily shouted from the rooftops… but in a friend or client sharing. 

And honestly, to reassure you that you aren’t alone, I’ve heard this more than once. 

Actually, I’ve heard most things I share more than once. (So you really aren’t alone!)

Anyway, back to my story. 

Paying full training, board, and showing cost $50,000 for a year of competition. 

No, that didn’t include the purchase price of the horse. 

Or the truck. 

Or the trailer.

Or the custom saddle. 

Yikes, I’m getting off track. My apologies. 

My point is that’s a lot of money to most folks. 

And it’s possible you’re closing this email real fast before your spouse sees it and questions your figures. 

Or it’s possible you’re not in a full time training program, so your number is less. But truly, if you spent half that – if you spent $25,000 showing and competing in a year – does that feel like a “lot” to you?

Even if you spent $10,000 showing and competing in a year, does that feel like a lot to you?

Maybe you don't compete at all. But you keep your horse alive and that costs literally thousands and thousands of dollars! Just to keep your horse alive in the backyard, just to keep them in hay, farrier appointments and basic routine vet care is still thousands and thousands of dollars every single year. And that's before you've even done anything with them. 🤯 

Now that I’ve got you all riled up and bothered, my main point is this: you can’t afford NOT to do any sort of mental preparation and training for yourself. 

Maybe it’s with Resilient Reiner Academy focused on getting unshakably confident.
>> Join HERE <<

Maybe it’s with the Mental Gym for Equestrians installing a whole new mindset and way of thinking for confidence, focus, and resilience >> Get on the waitlist HERE << 

Or you reach out for 1:1 coaching! 

But my main point was just to hit ya in the face with some real numbers. 

These horses we have and love are not free. 

And if you’ve ever thought, “Mental training sounds great, but I barely have time to ride, let alone add something else to my plate,” you’re not alone.

Most riders I talk to juggle work, family, and riding schedules that leave them with just enough time to squeeze in the essentials. Adding mental training can feel like one more thing pulling at your already stretched schedule.

But here’s the truth: mental training isn’t about spending hours meditating in a quiet room. I mean, I won’t stop you if that’s your jam. But I’m about mental performance in the real world. It’s about making the most of the time you already have to rewire your mindset and unlock your potential. It’s about developing the skill to go from angry at “why can’t my kids just get along!” or anxious about riding in front of that Big Name Trainer and being able to shift to calm, focused energy to get it done and have a great ride. It’s about being able to cultivate your own unstoppable resilience and motivation to finally achieve those goals you say you care about. 

Because here’s the kicker: mental training doesn’t take time—it saves it.

How many hours do you spend feeling stuck in your head, spiraling into self-doubt, or replaying mistakes instead of making progress? Imagine how much smoother your rides would be if you could silence the inner critic and ride with clarity and confidence.

The rides where you show up to the barn focused, confident, and resilient. Where a little bobble doesn’t begin to phase you and you just flow through the ride connected and loving it like you’re 12 again with a big ole grin on your face?!

That has everything to do with your mindset. 

Think of how much faster your training progresses when you’re in that state!

And, let’s be honest, think of how much money you’ll save not throwing away show fees when you aren’t anywhere near being in the zone. 

One of my clients had every reason to skip mental training. Between work, family, and riding, her days were jam-packed. But she also felt stuck—frustrated by the same mistakes showing up in her riding.

We had breakthroughs in our sessions together, then I had her start with some small, doable exercises before her rides. Within two weeks, she noticed a difference:

"I feel more grounded. Instead of overthinking, I’m riding with purpose. It’s incredible how such a small change has boosted my confidence."

What she discovered is something I tell all my riders: mental training isn’t about finding time—it’s about making your time work for you.

If you’re ready for the next step but aren’t sure what that means… Let me give a quick rundown of how you can work with me when you’re ready to take the next step!

Resilient Reiner Academy

Ready for the confidence to win!? RRA is your step by step guide to develop unshakable confidence and dial in your show day routine.  

• Who it’s for:
  Riders who want a structured, self-paced program that teaches proven mental performance tools to improve both training and competition.

• What you’ll get:
  Access to a comprehensive library of lessons, exercises, and resources designed to help you overcome self-doubt, manage nerves, and the confidence to perform at your best. We’ve designed the Academy with busy riders in mind. Each tool is bite-sized, practical, and easy to integrate into your day. You don’t need hours—just a few intentional moments to see real results

• Why it works:
  You’ll build your mental strength with practical, science-backed tools that you can implement immediately.

If you love learning on your own schedule and want tools you can return to anytime, Resilient Reiner Academy is your perfect fit. 

Mental Gym for Equestrians

Think of this as your daily mindset workout. Coaching + Accountability = Results. The Mental Gym is ideal for riders who want consistent, bite-sized training to keep their mindset sharp and their confidence strong.

• Who it’s for:
  Busy riders who want daily guidance to stay on track mentally without overwhelming their schedule. Riders who are ready to break through their limiting beliefs to get to their next level.

• What you’ll get:
  Weekly group coaching calls + custom actions + daily audios to get you focused, confident and resilient to stay calm and focused under pressure for easily having your best runs yet.

• Why it works:
  The Mental Gym creates powerful mental shifts through consistent, small actions—perfect for riders who thrive with daily structure.

If you want to make steady progress in just minutes a day, and love live coaching, the Mental Gym is the way to go.

1:1 Coaching

This is the fastest way to see transformational results. With 1:1 coaching, you’ll get personalized strategies tailored to your unique challenges and goals.

• Who it’s for:
  Riders preparing for high-stakes events or dealing with specific mental barriers that require hands-on support.

• What you’ll get:
  Custom coaching sessions designed to uncover limiting beliefs, rewire your mindset, and develop personalized strategies for peak performance.

• Why it works:
  You’ll work directly with me to address your challenges in real time, ensuring that every session delivers impactful results.

If you’re looking for the fastest path to breakthrough results, 1:1 coaching is your best option.

Each of these programs is designed to help you perform at your best—whether you prefer self-paced learning, daily structure, or personalized support.

Still not sure which program is right for you? Don’t stress! Just reply to this email and we’ll figure it out together!

Ride on with confidence,
Nicole